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화제의 신간

Poor Economics (Hardcover)
Esther Duflo
 38,720원


The 5 Levels of Leadership (Paperback)
존 맥스웰 지음
 15,280원

Demand: How to Discover It, Exploit It, and Why Everything Depends on It (Paperback)
에이드리언 J. 슬라이워츠키 지... 7,490원

That Used to Be Us (Perfect Paperback)
토머스 L. 프리드먼 지음
 16,640원

2011 베스트!






Brandwashed (Paperback)
마틴 린드스트롬 지음
 18,160원


Disciplined Dreaming (Hardcover)
Josh Linkner
 38,060원

Poke the Box (Hardcover)
Godin, Seth
 18,180원

신간알림

베스트셀러: 최근 일주일간 가장 많이 판매된 도서입니다.
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1.  
 
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Mass Market Paperback, International)
댄 애리얼리 지음 / Harper Collins
8,190원(34%off)/마일리지90점
2.  
 
Brand Sense: Sensory Secrets Behind the Stuff We Buy (Paperback, Revised, Update)
Lindstrom, Martin / Free Pr
24,390원(18%off)/마일리지1,220점
3.  
 
Ethical Theory and Business (Paperback, 8th)
Tom L. Beauchamp / Pearson College Div
10,000원(0%off)/마일리지300점
4.  
 
Next Generation Customer Experience: How Companies Like ServiceNow, Netflix and Intuit are Creating Next-Generation CX Now (Paperback)
Jeofrey Bean / del Mar Research
25,810원(18%off)/마일리지1,300점

5.  
 
New Trends in Marketing and Consumer Science (Paperback)
Theodore K. Tarnanidis / Igi Global
433,120원(10%off)/마일리지13,000점
6.  
 
Future of Customer Engagement Through Marketing Intelligence (Paperback)
Mudita Sinha / Igi Global
425,250원(10%off)/마일리지12,760점
7.  
 
New Trends in Marketing and Consumer Science (Hardcover)
Theodore K. Tarnanidis / Business Science Reference
574,870원(10%off)/마일리지17,250점
8.  
 
Maximize AD Revenue: Evaluating;Sales funnel, Revenue generation and Optimization (Paperback)
Charles C. Coburn / Independently Published
18,990원(18%off)/마일리지950점

9.  
 
X: The Experience When Business Meets Design (MP3 CD)
Brian Solis / Gildan Media Corporation
60,250원(18%off)/마일리지3,020점
10.  
 
Navigating the Shifting Landscape of Consumer Behavior (Paperback)
Fatih Sahin / Igi Global
330,750원(10%off)/마일리지9,930점
11.  
 
Eat Your Own Lunch: The B2B Client Experience Handbook, Second Edition (Paperback, 2)
Nathalie Schooling / Nlightencx
31,550원(18%off)/마일리지1,580점
12.  
 
Enhancing and Predicting Digital Consumer Behavior with AI (Paperback)
Thomas Heinrich Musiolik / Igi Global
472,500원(10%off)/마일리지14,180점

13.  
 
Save, Make More Money: How to Save Money, Invest, and Live a Life of Purpose (Paperback)
Paul Hamdan / Independently Published
22,960원(18%off)/마일리지1,150점
14.  
 
Desnudando La Mente del Consumidor: Consumer Insights En El Marketing / Undressing the Consumer's Mind: Consumer Insights in Marketing (Paperback)
Cristina Qui?nes / Planeta Publishing
25,750원(18%off)/마일리지1,290점
15.  
 
Why You Buy (Paperback)
Lorne Tepperman / Rock's Mills Press
35,800원(18%off)/마일리지1,790점
16.  
 
Meaningful Measurement of the Customer Experience, 2nd Edition (Paperback)
/ Independently Published
27,240원(18%off)/마일리지1,370점

17.  
 
Why Malaysian Consumers Prefer Online Purchases (Paperback)
Jun Yew Goh / Independently Published
21,500원(18%off)/마일리지1,080점
18.  
 
Consumer Behaviour in Hospitality and Tourism : Contemporary Perspectives and Challenges (Paperback)
Saloomeh Tabari / Routledge
67,480원(18%off)/마일리지3,380점
19.  
 
Consumer Behaviour in Hospitality and Tourism : Contemporary Perspectives and Challenges (Hardcover)
Saloomeh Tabari / Routledge
246,300원(18%off)/마일리지12,320점
20.  
 
Verhaltensokonomik: Die Psychologischen Determinanten Menschlicher Entscheidungen (Paperback)
Peter Witt / Kohlhammer
53,550원(10%off)/마일리지1,610점

21.  
 
Anti-Consumption : Exploring the Opposition to Consumer Culture (Paperback)
Helene Cherrier / Routledge
72,950원(18%off)/마일리지3,650점
22.  
 
Do B2B Better: Drive Growth Through Game-Changing Customer Experience (Hardcover)
Jim Tincher / Customer-Focused Change Publishing
44,460원(18%off)/마일리지2,230점
23.  
 
Do B2B Better: Drive Growth Through Game-Changing Customer Experience (Paperback)
Jim Tincher / Customer-Focused Change Publishing
27,240원(18%off)/마일리지1,370점
24.  
 
Value Realization in the Phygital Reality Market (Paperback)
Huang Lin / Springer Nature B.V.
62,980원(10%off)/마일리지3,150점

25.  
 
Social Media Addiction in Generation Z Consumers (Paperback)
Teresa Berenice Trevino Benavides / Springer Nature B.V.
62,980원(10%off)/마일리지3,150점
26.  
 
The Reign of the Customer (Paperback)
Claes Fornell / Springer Nature B.V.
62,980원(10%off)/마일리지3,150점
27.  
 
Consuming the Environment (Paperback, 1)
Myra J. Hird / Routledge
65,650원(18%off)/마일리지3,290점
28.  
 
Consuming the Environment (Hardcover, 1)
Myra J. Hird / Routledge
246,300원(18%off)/마일리지12,320점

29.  
 
Design for Impact: Your Guide to Designing Effective Product Experiments (Paperback)
Erin Weigel / Two Waves Books
62,980원(10%off)/마일리지1,890점
30.  
 
The Power of Demand Generation For B2B Marketing Success: How To Leverage Demand Generation in B2B Marketing (Paperback)
Harrell Howard / Independently Published
50,200원(18%off)/마일리지2,510점
31.  
 
New Directions in Behavioral Pricing (Hardcover)
Chezy Ofir / World Scientific Publishing Company
126,280원(18%off)/마일리지6,320점
32.  
 
Maladaptive Consumer Behavior: Theory, Research, and Intervention (Hardcover, 2024)
Ingrid Martin / Palgrave Macmillan
251,980원(10%off)/마일리지7,560점

33.  
 
Enhancing and Predicting Digital Consumer Behavior with AI (Hardcover)
Thomas Heinrich Musiolik / Igi Global
566,820원(18%off)/마일리지28,350점
34.  
 
AI Impacts in Digital Consumer Behavior (Hardcover)
Thomas Heinrich Musiolik / Igi Global
466,370원(18%off)/마일리지23,320점
35.  
 
Marketing Innovation Strategies and Consumer Behavior (Paperback)
Belem Barbosa / Igi Global
385,870원(10%off)/마일리지11,580점
36.  
 
Marketing Innovation Strategies and Consumer Behavior (Hardcover)
Belem Barbosa / Igi Global
466,370원(18%off)/마일리지23,320점

37.  
 
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (MP3 CD)
Knowledge@wharton / Ascent Audio
60,250원(18%off)/마일리지3,020점
38.  
 
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (Audio CD)
Knowledge@wharton / Ascent Audio
35,850원(18%off)/마일리지1,800점
39.  
 
Economic Development and Consumption Patterns in Asian Countries (Hardcover, 2024)
Shashika D. Rathnayaka / Springer
220,480원(10%off)/마일리지6,620점
40.  
 
Six Networking Strategies for Entrepreneurs: Networking 101 for new startups and first-time entrepreneurs (Paperback)
Matt (Handshakin) Holmes / Independently Published
12,740원(18%off)/마일리지640점

41.  
 
Consumer Behavior in Practice: Strategic Insights for the Modern Marketer (Paperback, 2024)
Eugene Y. Chan / Palgrave Macmillan
110,230원(10%off)/마일리지3,310점
42.  
 
The Paradox of Choice - How More Options Lead to Less Satisfaction (Paperback)
Viruti Shivan / Viruti Shivan
27,240원(18%off)/마일리지1,370점
43.  
 
Plunkett's Consumer Products, Cosmetics, Hair & Personal Services Industry Almanac 2024: Consumer Products, Cosmetics, Hair & Personal Services Indust (Paperback)
Jack W. Plunkett / Plunkett Research
629,980원(10%off)/마일리지18,900점
44.  
 
The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business (Paperback)
Blake Morgan / HarperCollins Leadership
28,680원(18%off)/마일리지1,440점

45.  
 
Future-Proofing Travel: How to Create a Resilient and Sustainable Industry (Paperback)
Caroline Bremner / Kogan Page
65,990원(18%off)/마일리지3,300점
46.  
 
Consumer Behaviour : Understanding Consumers in a Digital Landscape (Hardcover)
Jean-Eric Pelet / Kogan Page
268,190원(18%off)/마일리지13,410점
47.  
 
Consumer Behaviour : Understanding Consumers in a Digital Landscape (Paperback)
Jean-Eric Pelet / Kogan Page
82,080원(18%off)/마일리지4,110점
48.  
 
Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy (Hardcover, 1)
Sarah Montano / Kogan Page
231,700원(18%off)/마일리지11,590점

49.  
 
Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy (Paperback, 1)
Sarah Montano / Kogan Page
72,950원(18%off)/마일리지3,650점
50.  
 
Fostering Consumer Well-Being: Theory, Evidence, and Policy (Hardcover, 2024)
Fatih Sonmez / Springer
251,980원(10%off)/마일리지7,560점


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